Final Project

Mission Statement

Our goal here at Applique is to have every woman feel confident and beautiful; have her walk into a room where all eyes are on her; leave her feeling sensational and on top of the world.

With our romantic blend of bergamont and pomegranate, you will begin your day with a spring in your step and end it with butterflies in your stomach. Relive this perfect day with Appliques newest parfum intime.

Objectives

Applique's main objective is to have every woman feeling confident and beautiful. We would like to achieve atleast 15% of the total market share of womens frangrances. We hope to achieve a major licensing agreement with top department stores such as; Dillards, Nordstrom and Bloomingdales. This goal is to be achieved by winter 2011.

SWOT


Strengths
Right services, quality and reliability.
Superior event outcome vs competitors.
Some staff has many years of experience
Have customer lists.
Management is committed and confident.

Weaknesses
Customer lists not tested.
Some gaps in range for certain sectors.
We would be a small player.
Limited budget.
Customer service staff needs appropriate training.


Opportunities
Could develop new concepts.
Local competitors could be overpriced
Profit margins will be good.
Could extend to other states.
Can surprise competitors.
Support core business economies.
Could seek better supplier deals.

Threats
Market demand very seasonal.
Retention of key staff critical.
Could distract from core business.
Possible negative publicity.
Vulnerable to reactive attack by major competitors.

Marketing Strategy

Our target market is women ages 22 to 35. Women of this age group go through many life changing experiences. Graduating college to settling on a career to beginning a family. Women need the reassurance of feeling confident and beautful, and that is what Applique is here for. Applique is here for those times in a womans life when she needs that extra reassuring moment. Applique is going to market themselves as an on the go parfume intime that is there when you need it the most. After the first six months, we are going to expand the line into nourishing body creams and aromatherapy candles. Stress less, play more will be our lines slogan.

The initial price for the parfum intime will be at a competitive price of $49.50, so it will be affordable for everyone. When the nourishing body cream launches we will have a promotion of "Buy the parfum intime, and get the body cream for $10." At full retail, the nourishing body cream will be $29.50.

The parfume intime bottle will be in a box that resembles a thimble, as for the bottle itself it will be a fragrance tube standing at 4.5 high and 1.5 wide.

Week 10 EOC Volkswagen

1. On May 28th, 1937 the "Gesellschaft zur Vorbereitung des Deutschen Volkswagens mbH" company is founded, and on September 16th, 1938 it is renamed "Volkswagenwerk GmbH". In early 1938, in what is today Wolfsburg, work begins on construction of the Volkswagenwerk plant which is to house production of the new vehicle designed by Ferdinand Porsche.
2. In September 1998, in recognition of the events of that time, VOLKSWAGEN AG established a humanitarian fund on behalf of the forced labourers compelled to work at Volkswagen during the Second World War. By the end of 2001 more than 2,050 people in 26 countries had received humanitarian aid from the fund.
3. On February 17th, 1972 Volkswagen breaks the world car production record: with 15,007,034 units assembled, the Beetle surpasses the legendary mark achieved by the Ford Motor Company's Model T, popularly known as the "Tin Lizzy", between 1908 and 1927.
4. In June 1983 production of the second-generation Golf begins. The car is designed for a largely automated assembly process, and in the specially erected final assembly hall, designated Hall 54, robots are deployed for the first time in vehicle manufacture.
5. In August 2002, at Volkswagen Slovakia, a.s. in Bratislava, mass production of the Touareg, a luxury-class off-road vehicle, is started, marking the Volkswagen brand's move into an entirely new market segment.
6. In 2007, the Group increased the number of vehicles delivered to customers to 6.189 million (2006: 5.734 million), corresponding to a 9.8 percent share of the world passenger car market
7. In Western Europe, the largest car market in the world, almost one in every five new cars (19.5 percent) comes from the Volkswagen Group. Group sales rose in 2007 to 108.9 billion euros (2006: 104.9 billion). Profit after tax in the 2007 financial year amounted to 4.12 billion euros (2006: 2.75 billion)
8. The Group is made up of nine brands from seven European countries: Volkswagen, Audi, Bentley, Bugatti, Lamborghini, SEAT, Skoda, Scania and Volkswagen Commercial Vehicles.
9. Each brand has its own character and operates as an independent entity on the market. The product range extends from low-consumption small cars to luxury class vehicles. In the commercial vehicle sector, the product offering spans pick ups, busses and heavy trucks.
10. The Volkswagen Group sells its vehicles in more than 150 countries.

EOC Week 8 My USP Compared to Others

Victoria’s Secret Pink All Over Body Mist- Fruity & Bright
Smell pretty in PINK. This refreshing all over body mist leaves skin lightly fragranced with a fruity and bright scent.
Smells so bright with fruity blackberry and vanilla.



L.A.M.B. Fragrance by Gwen Stefani Spray
Her debut fragrance—Gwen Stefani's iconic style goes beyond music, beyond fashion and beyond boundaries. Her signature fragrance is a fusion of masculine and feminine with a luscious floral scent that bursts with sparkling freshness and then wraps you in the warmth of sensual musks.



Abercrombie & Fitch Ezra Perfume for Women Eau De Parfum Spray
Ezra Eau de Parfum defines the classic heritage of Abercrombie & Fitch fragrance. Sophisticated and sexy, this captivating fragrance opens with bright apple and the finest quality Italian bergamot. Ezra then intricately reveals beautiful mid-notes of Chinese peony, Rose de Mai, and cashmere woods. This modern floral fragrance is perfectly casual, yet undeniably luxurious.





My USP Appliqué would compete with these three other USP’s because they all have a similar scent. The one thing that they all have in common though, that will help Appliqué stand out is accessibility. Fruity & Bright is sold either in Victoria’s Secret, Bath & Body Works or online. L.A.M.B is only sold in department stores and is only sold for a limited amount of time. Ezra is sold only in select Abercrombie locations. Appliqué will be available online, department stores and boutiques that are accessible to everyone, and will not be sold for a limited time.

Appliqué will leave you feeling energized and desirable. Its unique use of aniseed and pomegranate with the splash of citrus has you entranced with its aromatic touch of romanticism.

Business Pitch Week 7 EOC FinalProject

Appliqué

Appliqué works towards a world of colors and beauty, with nature as a vibrant, inexhaustible source of inspiration. The perfumes Appliqué created are based on the values of life, energy, and a deep-rooted equilibrium.


It consists of aniseed, which is very romantic; pomegranate is very sensual; and lastly it contains citrus which is a mixture of lime, orange, and lemon to give it that quintessential ping of fun.

Appliqué will leave you feeling energized and desirable. Its unique use of aniseed and pomegranate with the splash of citrus has you entranced with its aromatic touch of romanticism.

Week 5 EOC Favorite Superbowl 2010 Commercials

Although I didn’t get a chance to watch the Superbowl due to I was working, I did get to look up and watch the commercials that were shown. From what I have watched, this year there seemed to be a lot of touchdowns and fumbles with the commercials. One of my favorites was the hotel commercial that had Chevy Chase as Clark Griswold. If you haven’t seen any of the National Lampoon Vacation movies, then in all honesty, I feel really sorry for you. It’s so funny because the whole past weekend they showed each of the National Lampoon movies. It’s a great way to market the hotel website because everybody knows Clark Griswold and can relate back to the movies, unless you have been living under a rock for the past 20 years and again I feel sorry for you.
Another commercial that I thought was really great were the E-Trade commercials. E-Trade has made a smart move on their part for putting out these commercials. Nobody would have thought that a stock trading company would do something like this. Yeah, at first they were a little weird because who knew who E-Trade really was or what they did; but that’s the greatest thing about these commercials. It introduced E-Trade to the niche market that they have. Even if someone like me doesn’t trade stocks, it still puts the brand out there because the talking babies are so catchy.
Some of the commercials that I didn’t really understand were the Motorola ones with Megan Fox. Sure she’s hot, in a bathtub and is taking pictures of herself; but why her? She doesn’t have any movie coming out to help promote so I just don’t understand why they didn’t choose a celebrity who has the collateral to back it up. If Transformers 3 were coming out next month it would make more sense because that’s how we really know who she is.

Week 4 EOC Mad Men

I think Mad Men is more than just a television show. It’s a marketing and advertising tactic. The show as a whole gives you an in depth look about how marketers go about doing what it is they do. When he was fumbling with what he wanted his presentation to be about, he researched his topic in a different light each and every time. The waiter had told him that he loved to smoke and his mistress had said that people aren’t going to stop, and the consultant had done the medical research for him. With all of that he had managed to get around the uproar of health issues and cancerous side effects and then decided to advertise the product instead of marketing it.

Week 4 EOC Superbowl Ad

One of my favorite Super bowl ads is the Visa Check Card commercial with all of the superheroes. I think it is one of the best ones that I have seen because it involves all of the heroes. It’s a commercial that can reach out to any target market because it is so relatable. Even though kids nowadays don’t recognize Underdog or Thor, it doesn’t mean that they don’t who Spiderman is. It’s such a simple idea for a commercial but it works so well with the whole concept Visa was going for.