Thursday, March 4, 2010

EOC Week 8 My USP Compared to Others

Victoria’s Secret Pink All Over Body Mist- Fruity & Bright
Smell pretty in PINK. This refreshing all over body mist leaves skin lightly fragranced with a fruity and bright scent.
Smells so bright with fruity blackberry and vanilla.



L.A.M.B. Fragrance by Gwen Stefani Spray
Her debut fragrance—Gwen Stefani's iconic style goes beyond music, beyond fashion and beyond boundaries. Her signature fragrance is a fusion of masculine and feminine with a luscious floral scent that bursts with sparkling freshness and then wraps you in the warmth of sensual musks.



Abercrombie & Fitch Ezra Perfume for Women Eau De Parfum Spray
Ezra Eau de Parfum defines the classic heritage of Abercrombie & Fitch fragrance. Sophisticated and sexy, this captivating fragrance opens with bright apple and the finest quality Italian bergamot. Ezra then intricately reveals beautiful mid-notes of Chinese peony, Rose de Mai, and cashmere woods. This modern floral fragrance is perfectly casual, yet undeniably luxurious.





My USP Appliqué would compete with these three other USP’s because they all have a similar scent. The one thing that they all have in common though, that will help Appliqué stand out is accessibility. Fruity & Bright is sold either in Victoria’s Secret, Bath & Body Works or online. L.A.M.B is only sold in department stores and is only sold for a limited amount of time. Ezra is sold only in select Abercrombie locations. Appliqué will be available online, department stores and boutiques that are accessible to everyone, and will not be sold for a limited time.

Appliqué will leave you feeling energized and desirable. Its unique use of aniseed and pomegranate with the splash of citrus has you entranced with its aromatic touch of romanticism.

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