Business Pitch Week 7 EOC FinalProject

Appliqué

Appliqué works towards a world of colors and beauty, with nature as a vibrant, inexhaustible source of inspiration. The perfumes Appliqué created are based on the values of life, energy, and a deep-rooted equilibrium.


It consists of aniseed, which is very romantic; pomegranate is very sensual; and lastly it contains citrus which is a mixture of lime, orange, and lemon to give it that quintessential ping of fun.

Appliqué will leave you feeling energized and desirable. Its unique use of aniseed and pomegranate with the splash of citrus has you entranced with its aromatic touch of romanticism.

Week 5 EOC Favorite Superbowl 2010 Commercials

Although I didn’t get a chance to watch the Superbowl due to I was working, I did get to look up and watch the commercials that were shown. From what I have watched, this year there seemed to be a lot of touchdowns and fumbles with the commercials. One of my favorites was the hotel commercial that had Chevy Chase as Clark Griswold. If you haven’t seen any of the National Lampoon Vacation movies, then in all honesty, I feel really sorry for you. It’s so funny because the whole past weekend they showed each of the National Lampoon movies. It’s a great way to market the hotel website because everybody knows Clark Griswold and can relate back to the movies, unless you have been living under a rock for the past 20 years and again I feel sorry for you.
Another commercial that I thought was really great were the E-Trade commercials. E-Trade has made a smart move on their part for putting out these commercials. Nobody would have thought that a stock trading company would do something like this. Yeah, at first they were a little weird because who knew who E-Trade really was or what they did; but that’s the greatest thing about these commercials. It introduced E-Trade to the niche market that they have. Even if someone like me doesn’t trade stocks, it still puts the brand out there because the talking babies are so catchy.
Some of the commercials that I didn’t really understand were the Motorola ones with Megan Fox. Sure she’s hot, in a bathtub and is taking pictures of herself; but why her? She doesn’t have any movie coming out to help promote so I just don’t understand why they didn’t choose a celebrity who has the collateral to back it up. If Transformers 3 were coming out next month it would make more sense because that’s how we really know who she is.

Week 4 EOC Mad Men

I think Mad Men is more than just a television show. It’s a marketing and advertising tactic. The show as a whole gives you an in depth look about how marketers go about doing what it is they do. When he was fumbling with what he wanted his presentation to be about, he researched his topic in a different light each and every time. The waiter had told him that he loved to smoke and his mistress had said that people aren’t going to stop, and the consultant had done the medical research for him. With all of that he had managed to get around the uproar of health issues and cancerous side effects and then decided to advertise the product instead of marketing it.

Week 4 EOC Superbowl Ad

One of my favorite Super bowl ads is the Visa Check Card commercial with all of the superheroes. I think it is one of the best ones that I have seen because it involves all of the heroes. It’s a commercial that can reach out to any target market because it is so relatable. Even though kids nowadays don’t recognize Underdog or Thor, it doesn’t mean that they don’t who Spiderman is. It’s such a simple idea for a commercial but it works so well with the whole concept Visa was going for.

Week 3 EOC Great Customer Service

I think that the best place I have ever had great customer service was Nordstrom. It was over the holidays and I was looking for cologne. My grandpa had asked me for the newest Giorgio Armani cologne but I had no idea which one he wanted. The Armani collection had so many, that I had no idea which one to choose from. The lady at the counter was so helpful. She asked me basic questions about how old he was and what he liked to do in his free time. I got it for him, but as it turned out my grandma had already bought it for him. So when I went back to return it I had lost the receipt. All she needed was my receipt and credit card, and she was able to look up my past purchases that way no questions asked.