Although I didn’t get a chance to watch the Superbowl due to I was working, I did get to look up and watch the commercials that were shown. From what I have watched, this year there seemed to be a lot of touchdowns and fumbles with the commercials. One of my favorites was the hotel commercial that had Chevy Chase as Clark Griswold. If you haven’t seen any of the National Lampoon Vacation movies, then in all honesty, I feel really sorry for you. It’s so funny because the whole past weekend they showed each of the National Lampoon movies. It’s a great way to market the hotel website because everybody knows Clark Griswold and can relate back to the movies, unless you have been living under a rock for the past 20 years and again I feel sorry for you.
Another commercial that I thought was really great were the E-Trade commercials. E-Trade has made a smart move on their part for putting out these commercials. Nobody would have thought that a stock trading company would do something like this. Yeah, at first they were a little weird because who knew who E-Trade really was or what they did; but that’s the greatest thing about these commercials. It introduced E-Trade to the niche market that they have. Even if someone like me doesn’t trade stocks, it still puts the brand out there because the talking babies are so catchy.
Some of the commercials that I didn’t really understand were the Motorola ones with Megan Fox. Sure she’s hot, in a bathtub and is taking pictures of herself; but why her? She doesn’t have any movie coming out to help promote so I just don’t understand why they didn’t choose a celebrity who has the collateral to back it up. If Transformers 3 were coming out next month it would make more sense because that’s how we really know who she is.
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